Who We Are

Platform Shetland was created in October 2012 by Paul Riddell, ex-editor of The Shetland Times and former senior assistant editor of The Scotsman.

Paul leads an experienced team of people who are dedicated to helping you to communicate more effectively.

With more than 20 years in the media at national and local level, Paul knows what a good story is – and more importantly how to write one. He is an expert in communications strategy, crisis management and running media campaigns for clients. He further specialises in social media – the how to as well as the dos and don’ts – and produces a wide range of materials for print and online publication.

Paul is also an accomplished photographer and videographer. A selection of his photography can be seen on his website while his Vimeo video page is here. He holds a PIFCO from the CAA permitting him to fly drones for aerial images and footage.

Paul’s fellow director Ruth Webster works on strategy, book projects and engagement with schools (she is also a part-time primary school teacher).

The team further comprises Lisa Ward, a former marketing specialist at Shetland Arts, who has vast experience of media, social media, events and festivals and brings energy, insight and savvy to our client work.

In addition, Platform Shetland works in collaboration with talented graphic designer Lou Jackson and renowned digital marketing experts NB Communication.

We are passionate about our work and strive to ensure our clients gain best value.